Over the last 12 months, we have noticed quite a remarkable increase in the adoption of sustainability and environmental themes in clients' marketing and communications.
It's currently a hot topic for both board rooms and marketing departments. This is of course a good thing, as commercial organisations have a responsibility in leading the way towards a greener economy.
In this month's edition of the Orange we focus on sustainability and 'green' marketing. This has been a hot topic at the Enso office recently, with many clients incorporating sustainability themes into their communications - both internally and externally. We take a look at the dangers of greenwashing, considerations for reducing the environmental impact of your print projects and talk to Tony Fry, designer and author focused on sustainability.